The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it is a very subjective process, which is why it is extremely frustrating to so many. What one recruiter sees as a star, another sees as a dud.

Here are those 4 Ways To Score That Elusive Entry Level Marketing Position:

Understand the process. Too many people think that gaining an entry level position is about jumping through the right hoops: sending in a resume will jump forward to an interview, which will jump forward to a second interview, which will jump you through to an offer, which will jump you through to the job. This is the wrong process to take. The process is that you have to win the job from the second your name comes across the desk of the recruiter. Every other phase is also about one line of focus: getting the job. Don’t let it go to a scorecard and don’t try to just check-box your way to the next stage. You have to reframe your thinking and ask yourself, how do I win that job from the second they see my name (I never said it was an easy process).

Don’t lie. I’ve heard some scary stories from recruiters. I’ve heard upwards of seventy percent of all resumes have either lies or large embellishments in them. Don’t lie. It’s not worth it. Tell the truth and let that truth come out in your resume, online presence and in that first interview (should it be granted).

Know the industry. There’s no excuse to not know everything from the company, to the clients, to the management, to the competitors, to the marketplace, to the industry as a whole. It used to be that you had to subscribe (and pay big money) to get that kind of information via the industry trade publications.You are not expected to be an expert (how could you be one?), but it’s a shame when people come in to meet our agency and they really don’t know the landscape of the work that we do. It’s even worse when they say things like, “but I’m eager to learn!” If you’re eager to learn, why haven’t you been learning already?

Be you. For years, I spent my life trying to be the person that I thought everyone expected me to be in this industry. If anything was holding me back… it was that. This doesn’t mean to be a freak (unless that’s the type of position you’re applying for). It does mean that you really need to spend some serious time figuring out who you are and what you represent (I’m getting a little sour on the term “personal brand,” but this is what you need to be thinking about).

What other skills do you think are important to scoring that elusive entry level marketing position?


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